Innovation in Automotive Industry - Robustifying the Products Development from Exploration to Standardization of a Mobility Start-up

Overview

Our client, a scale-up in the automotive industry, leader in zero emission technologies, wants to robustify the products development from exploration to standardization.

KEPLER supports this client to structure the approach and to co-design with the teams the most appropriate product development system.

Context

A willingness to become one of the Tier 1 technology leader on his market
Current various products in development progressing in the fog with no clear prioritization criteria and no clear expected output from internal customers
Heterogenous ways of working within the team and ways of interacting with other key functions
A final delivery focused on the technical performance and not on the customer satisfaction

Objectives

Category: Accelerating Time-To-Market

Accelerating hydrogen-related innovation / delivering concrete differentiated performance of their products regarding the market expectations
Delivering standards (from component to system levels) optimizing applicative programs’ profitability
Prioritizing development according to the company’s strategic ambition while securing the divergence upstream
Improving the visibility and the interactions with applicative programs (internal customers)

The real challenges in this mission were «anticipation» and «balance». Anticipation of the needs in terms of product development system for this scale-up to be ready to penetrate the industrial world of automotive with a highly innovative solution but rightly «balanced» to preserve flexibility and agility of the start-up mode.

Complete Version

Discover the methodology, tools and results supporting this business case

Innovation Referents

Sebastien Grilli

Partner

Sebastien graduated from the London School of Economics (LSE). He has over 20 years of experience in Management and Organizational consulting. Partner at Kepler, he manages the Innovation…

Sebastien Grilli

Sebastien Grilli

Partner

Sebastien graduated from the London School of Economics (LSE). He has over 20 years of experience in Management and Organizational consulting. Partner at Kepler, he manages the Innovation practice in France and globally. He specializes in the Automotive and Mobility, Defence and Space, Agrifood and Pharmaceuticals sectors.
Gregory Blokkeel

Director

Holder of a master’s degree in applied mathematics and physics from MatMeca in Bordeaux, and a PhD in mechanical engineering from the University of Marseille II, in partnership with the…

Gregory Blokkeel

Gregory Blokkeel

Director

Holder of a master’s degree in applied mathematics and physics from MatMeca in Bordeaux, and a PhD in mechanical engineering from the University of Marseille II, in partnership with the PSA Peugeot-Citroën Group and with the University of Wisconsin-Madison where he spent 18 months during his thesis, Gregory has a rich background in the fields of innovation built over a 23 years career. He brings his solid expertise in the automotive and mobility sectors to the teams in charge of Innovation at KEPLER. Specialized in Open Innovation, IT integration and Data & Digital transformation, his priority mission is to develop the firm’s know-how in breakthrough innovation and the experimentation of new business.