Optimizing the Costs of Promotional Operations for a leader of the Cosmetics Industry

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Presentation

Our client, a major player in the cosmetics industry, wants to rationalize the costs of its promotional operations.

KEPLER carries out the implementation of an end-to-end value chain optimization approach.

Context

A perimeter of 36M€ of annual expenditure divided between packaging, logistics (transport & storage) and processing
A promotional activity driven by marketing, over which operations (procurement, planning, logistics) have «little control»
Siloed optimization initiatives already conducted on several perimeters
Limited overall management of the full costs of promotional operations without end-to-end vision

Objective(s)

Category: Optimizing Full Costs

Defining and implementing a cost reduction initiative on promotions

We have found significant sources of performance by optimizing the business interfaces. The challenge on this mission was to get procurement, manufacturing, and logistics teams working together to define the collective good.
Lysiane Bessonnet, Director, Supply Chain Practice Leader

COMPLETE VERSION

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Supply Chain Referent

Lysiane Bessonnet

Director

Lysiane graduated from Audencia Business School, and holds a CSCP certification from APICS. She started her career in consulting as Procurement and Supply-Chain specialist. She joined…

Lysiane Bessonnet

Lysiane Bessonnet

Director

Lysiane graduated from Audencia Business School, and holds a CSCP certification from APICS. She started her career in consulting as Procurement and Supply-Chain specialist. She joined KEPLER in 2009 where she became leader of the Supply-Chain practice. She specializes in the Consumer Goods, Manufacturing and Distribution sectors.