Improving the Innovation to Market Rate for a French Cosmetics player
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Presentation
Our client, a leader in the cosmetics sector, aims to improve its innovation to market rate.
KEPLER supports the company’s evolution with a process optimization, a detailed review of the governance and a clarification of roles and responsabilities.
Context
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The cosmetics industry is a changing and increasingly competitive sector with ever more regulatory constraints that have impacts on ingredients and claims, an acceleration of launches and a decrease in product life cycles
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To meet these challenges, historical cosmetics players must adapt and strengthen their capacity for innovation to launch products with real performance and consumer perceived differentiation
Objective(s)
Category: Accelerating Innovation
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Identifying key obstacles to the efficient transfer of innovations to the market
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Defining priority levers to tackle difficulties in the Innovation to Development handover
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Defining target governance and animation to make these improvements sustainable
An effective innovation process always involves a balanced task allocation between Innovation and Development teams, as well as the implementation of an appropriate governance.Julien Besse, Partner