Developing a Group-Wide Strategy for Implementing Sustainable Packaging Objectives for a Global Cosmetics Leader
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Overview
Our client, a global leader in cosmetics and beauty, has ambitious public commitments for the development of more sustainable packaging.
KEPLER developed a group-wide sustainable packaging strategy to reduce environmental impact, enhance brand reputation, and meet the growing consumer demand for sustainable products.
Context
- Ambitious public commitments:
– Packaging light-weighting
– Transition to recycled plastic
– Move toward fully reusable or recyclable packaging - The implementation of these objectives had significant implications in terms of packaging design, consumer experience and business model choices
- The client needed support to identify priorities, define roadmaps (global & detailed per product range), onboard stakeholders, and establish new processes for progress and compliance tracking
Objectives
- Design an effective long-term transformation plan for the packaging community
- Embed environmental performance in all packaging design initiatives
"As achieving long-term corporate objectives on packaging sustainability is by essence a team effort, clearly defined operational paths to success are mandatory. The “Master Plan” methodology allows packaging and marketing teams to converge around jointly approved action plans, validating the necessary compromises to reach the company’s CSR targets."Fabien Lepère, Director
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