Designing and Implementing a New Organization for the Knowledge of Competitive Environment Activities of a Cosmetics Leader
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Overview
Our client, a leader in the cosmetics industry, seeks to design and implement a new organization to better manage activities related to knowledge of competitive environment.
KEPLER offers an approach consisting in an exhaustive activities mapping followed by several cross functional Organization design workshops.
Context
- Competitive environment knowledge and documentation activities are becoming more and more strategic to secure patent filing, freedom to operate studies and also in a prospective intent to identify innovation opportunities (blue ocean, weak signals detection,…)
- Performance of this activity was not satisfying due to quality issues and gaps in terms of organization and processes between entities and geographies
- Documentation activities appeared to be spread between the various R&D entities and hubs and highly heterogeneous in terms of headcount, practices, skills, and tools
- Moreover these activities were not valorized within the R&D community leading to unclear profiles and career paths
Objective
Category: Engaging R&D Community
- Design and validation of a new organization for all activities related to competitive environment knowledge
This project was anopportunity for our customer to set-up solid change management basis in the perspective of building a strong “filière” for an undervalued yet key function of its R&I organization.Yannig Leroux, Director
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