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Turning CSR into a Competitive Advantage: the Strategy of an e-Commerce Logistics Operator
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Overview
Our client, a major e-commerce logistics player, wants to make its CSR policy a major lever of differentiation.
KEPLER supports its client in positioning CSR at the heart of its strategy and turning it into a competitive advantage.
Context
- Fast-growing company specializing in e-commerce logistics
- The demands of end customers are increasing, and the structuring of a CSR strategy seems to be an essential part of the company’s development project
- The company would now like assistance in structuring/consolidating a CSR strategy that is consistent with its overall strategy, its ambitions in this area and its available resources
Objectives
- Placing CSR at the heart of the company’s strategy to make it a lever for differentiation and performance
- Aligning CSR policy with the values of the company and its management
- Strengthening social responsibility (territorial anchoring)
With the growth of e-commerce comes a growing demand to limit the sector’s environmental impact.Frédéric Louradour, Senior Manager
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